WORK
“What would you do if you weren't afraid?” |
“What would you do if you weren't afraid?” |
Product Marketing ManagerJune 2016 - Present
Pages & Emerging Verticals | Local I lead product strategy for Facebook's Pages & Emerging Verticals team, which specializes in unlocking end-to-end experiences to connect people & businesses in more meaningful ways (think appointment booking or food ordering.) Given the nascency of these experiences, I spend most of my time providing definition around what to build, and crafting our go-to-market strategy to launch those products. Through data analyses, user segmentation, and industry insights, I help our team justify the right problems to solve, and prioritize the tests & heuristics to help us achieve product market fit and accelerate growth. Sept 2015 - May 2016 Facebook Analytics | Developer Platform I originally started at Facebook working on Facebook Analytics, a mobile app analytics tool for developers. Building developer products at Facebook was like working in the wild west. Unlike traditional consumer products such as Groups or News Feed, so neatly grounded at the center of Facebook's mission, developer products generally required less oversight from leadership, which meant fewer opinions and processes, and minimal layering organizationally. It was like working at a start-up being funded by Facebook, with all of its world-class expertise and leadership, and none of the hierarchy or structure of a large corporation. And because we were solving problems for developers, an audience unique from that of the rest of the company, there was no rulebook - we became the arbiters of its creation. Needless to say, it was the epitome of "move fast and break things." On this team, I wore several hats, and threw everything at the wall in a scrappy effort to develop a much-needed growth playbook. I produced several international media campaigns, managed growth experiments and partner relationships, devised product positioning and messaging, and created developer content including documentation, blog posts, and white papers. |
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F8 2016Product ManagementOct 2015 - April 2016
F8 App | F8 Developer Conference Last year, I was selected to be the product manager for the F8 App, an app designed to help conference attendees create their own schedules, learn about session topics and new announcements, and navigate the event. With one designer and one engineer, we re-built the app in React Native & open sourced it, completely overhauled its design, and added video and exclusive live stream content for the first time ever so that anyone could stay informed and participate in the F8 experience. The app was downloaded by over 500,000 people from all around the world, and shot to the top spot in trending on GitHub for the weeks that followed. From 12 years of art classes, I developed a love for creating and problem solving - and building this app combined the best of both worlds at incredible scale. Not only was it singularly the most exciting, creative, and rewarding experience I've had at Facebook, but how many 22 year olds can say that they've personally had the chance to touch the lives of half a million people? |
Subconscious.orgCo-FounderNov 2015 - Present
I grew up in Palo Alto, California, which was devastated by a string of teen suicides during my high school years. It was a jarring phenomenon that shook our entire community and caught the attention of everyone from journalists, to the CDC, to Ellen Degeneres. The interest created article after article after article - all claiming to have the answers, while being so shockingly removed from the true complexities of these tragedies, and their calamitous impact on our young relationships, families, and everyday life. Despite the press, adults everywhere avoided directly addressing the issues at hand for fear of offense & contagion, an approach that only crystallized our isolation and social marginalization. In reclaiming the narrative, my college roommate and I founded a 501(c)(3) non-profit aimed at challenging the stigma of mental health at scale (http://subconscious.org). With the belief that millennials today will be the thought leaders and guardians of culture tomorrow, we're eschewing archaic models of mental health education by producing content for people like us, on our own terms. Across design, content, marketing and partnerships, we're modernizing the conversation surrounding this elusive topic, and unafraid to throw in a GIF or two to tell you how we really feel. My role is a bit of everything - structuring our operations, sourcing new partnerships, talking to our audience, managing our FB community of 70K, looking after our growing team, and on-boarding new writers through our contributors program. Among the accomplishments of my life large & small, this is by far the one I'm most proud of. |
YahooBusiness AnalystJune 2014 - August 2014
Financial Planning & Analysis This was the summer I interned on Yahoo's finance team and worked on Marissa's chief of staff. July 2014 was an interesting time for the company - it was the two year anniversary of Marissa joining the company, and shareholders were looking for some real progress. It also happened to be the worst performing quarter for the company since she joined. For what it's worth, Mayer is as amazing as they say she is, and she's as sharp as a knife. I distinctly remember once handing her a deck with our atrocious earnings, and watching her discuss & recite line items from photographic memory after one cursory look at the numbers, being in awe after she corrected our VP of Finance when a figure being referenced was 5 cents off. That she was met with a company plagued with systemic, incurable apathy was unfortunate timing, and became, I think, a great barrier to her success. Hacker Noon wrote a great piece about her, which echoes my sentiments exactly, so I'll spare you the recount. The TLDR here is that Yahoo lent me unique perspective - I was surrounded by some of the smartest and most energizing leaders in technology, but was also privy to the doldrums enveloping everyone below. Through it all, I took away several hard-fought lessons in leadership, and a visceral understanding of politics and culture, heart and grit. |